Home Planner
Target has a brand new 3D tool (and it’s really cool)! Let’s educate guests on how to use it and why they need to try it out.
Scope of work: Educational landing page (featured on TikTok!), driver from Home taxonomy. Future expansion into other categories.
Home Planner Landing Page
Click here to see live page with animation
Copywriter: Melissa Loth • Designer: Anish Sethumadhavan
A/B test was performed to see if guests preferred starting with an empty room, or a pre-styled space. Results TBD.
Here’s a peek into the tool. Click here to try it out!