Pillowfort Reinvention
Relaunched the exclusive kids’ brand with 93% new assortment. Focused on attainable spaces & solutions, inclusive representation, mix & match decor & gender neutral rooms.
Scope of work: Pillowfort landing page, supporting kids’ home pages, email & push support
Pillowfort Landing Page
Copywriter: Melissa Loth • Designer: Anne Smith
Kids’ Room Ideas
Copywriter: Melissa Loth • Designer: Anne Smith
Kids’ Playroom
Copywriter: Melissa Loth • Designer: Anne Smith
Sensory Friendly Kids' Home
Copywriter: Melissa Loth • Designer: Anne Smith
Email & Push Notifications
Copywriter: Melissa Loth
Subject Line: N-E-W from Pillowfort: kids' room collections 🦄 🦖🌷🚀
Subject Line: Pillowfort playroom picks 👏
Subject Line: Kids' Pillowfort gift ideas 💡
Push Notification
Push Notification